promote app on Google Play

Best tips to promote app on Google Play for app developers and marketers

It’s the dream of every app owner to get recognition for their apps and earn a high number of downloads. But it’s easier said than done, especially with the current competition level on Google Play Store. It was estimated at the end of 2016 that there were 2,600,000 apps on Google Play and this number is still growing.  Magic doesn’t happen overnight on Google Play Store. To have an app that …

CPI ad networks

When should you choose CPI ad networks to promote your app?

Think of CPI ad networks as a bridge that connects advertisers and publishers and create the most synergy between the two – helping both to achieve their final objectives. For publishers, it is to maximize their revenue by using empty advertising space. For advertisers, it is to gain the number of installs that they want, and promote their apps to the target audience.  Advertisers refer to anyone who has a mobile …

Google Play account terminated

How to avoid having your Google Play account terminated

There are not few cases of developers who upload apps on Google Play and have their accounts terminated. Worse, there are cases with no option to appeal. There are many reasons that may cause this reason. Most likely, Google won’t give you a specific reason for why your account is terminated in the email it sends you and will keep you guessing the reason. But to prevent this from happening to you, …

Mobile game marketing feature image

6 techniques for effective mobile game marketing

Developing a game takes a lot of efforts; however, if you don’t have an effective mobile game marketing strategy, all of your efforts may go to waste. The worst scenario is your game won’t acquire users and it will die. Don’t wait until it happens. In this blog, I will give you 6 effective marketing techniques to apply to your mobile game marketing plan.  # 1 Using focus groups You …

app-marketing-tips-rich-pins-app

10 app marketing tips any developer can apply

According to Statista, it is estimated that more than a third of the world’s population will own a smartphone, an estimated total of almost 2.6 billion smartphone users in the world. App marketing tips – Smartphone users statistics What does this mean for mobile app developers? As more people will own a smartphone in the future, and likely to use the apps installed onto their devices, there will be a …

Promote mobile app

11 strategies to promote mobile app

There are a lot of new apps coming out every month, so how can you make sure your app is known and downloaded by app users, among countless of other choices? Here are 11 strategies you can apply  to promote mobile app to your target audience and get more recognition for your app. Conduct a survey Research. Research. Research. One common mistake  developers often make is that they only start asking people’s questions …

app store optimization

Here is why you should consider app store optimization for your app

Firstly, what is app store optimization or ASO?. App store optimization contains mechanics to optimize an app so it can rank higher in app store. The picture describes the methods people use to find your apps, according to research firm Forrester. The most popular method, which accounts for 63% and 58% for iOS and Android respectively is general browsing in an app store. What I learn from this number:   1. Most people don’t have …

Promote app before launch

Promote app before launch and how to fail at it

Promote app before launch and how to fail at it: #1. Not having a good product Read one of our previous posts Why marketing won’t help your app and here is how to fix it. Having a  good product is the most crucial element to ensure that your app will succeed in the market. Promotion only becomes self-doubt and subtle embarrassment to marketers who don’t believe that they have a good …